Holiday insight: kids will do anything to stay on the nice list to get what they want for Christmas… and parents will do anything to find the right gifts to make their kids happy. “Naughty is Not an Option” reflects both of these truisms in a way that resonates with customers.
This campaign featured an augmented reality experience in store and an interactive print catalog and online experience, with support from TV/online video, radio, digital, social, store signage, gift wrap & bags, and team member tee shirts.
Because of the scope, here are some of the projects I contributed to the campaign.
