The original purpose of these video pieces was to collaborate with toy companies to help promote upcoming new release movies. It was a fun way to incorporate the new product lines and bring create some more buzz around the upcoming movie.
The Advent of ToysRUs’ Movie HQ campaign.
These movies helped create and bring out Movie HQ campaign to life, complete with landing pages, emails, and in store signage to help promote these new toy launches on a new and fresh level.
These movies helped create and bring out Movie HQ campaign to life, complete with landing pages, emails, and in store signage to help promote these new toy launches on a new and fresh level.