During the 2017 Holiday season at ToyRUs, the social strategy for Naughty is Not an Option was robust, and we wanted to take it to the next level by partnering with some heavyweights over at WWE. "Aggressively Nice" was a tongue and cheek way to play up Naughty is Not an Option.
Insight: We all mean well, but can also over do nice.
Bet you didn't know that Geoffrey's got some serious dance moves—in fact, they're #AggressivelyNice!