ToysRUs–Back to School | Social Media
As Art Director for all social content, I helped bring the 2017 Back to School season to life for Toys“R”Us with a vibrant, idea-packed campaign designed to inspire busy parents and excite kids for the year ahead. From creative concepts to final visuals, we rolled out a series of playful, parent-friendly posts filled with tips, products, and surprises to help families kick off the school year in style. The content was colorful, engaging, and rooted in one goal: making this the best start to the school year ever. Here are a few highlights from the campaign...