Project: Deliverable: Branded Presentation Deck
Role: Senior Graphic Designer
Challenge:
Liberty Travel sought to collaborate with Ancestry to create unique genealogical travel experiences that would connect customers more deeply with their personal heritage. The goal was to present Liberty Travel as the ideal partner for designing customized itineraries while showcasing the brand’s strengths in both service and marketing.
Liberty Travel sought to collaborate with Ancestry to create unique genealogical travel experiences that would connect customers more deeply with their personal heritage. The goal was to present Liberty Travel as the ideal partner for designing customized itineraries while showcasing the brand’s strengths in both service and marketing.
Approach:
Partnered with marketing leads to shape the creative narrative, ensuring the deck clearly articulated Liberty Travel’s expertise and alignment with Ancestry’s mission of discovery.
Designed a visually compelling slide deck that balanced storytelling and brand strategy, weaving together Liberty Travel’s legacy in curated vacations with Ancestry’s genealogical focus.
Integrated a modern, clean design system that highlighted key demographics, offerings, and marketing partnerships, using typography, layout, and imagery to elevate clarity and impact.
Developed digital-ready and print-ready assets that could be used in client presentations, conferences, and partner meetings.
Outcome:
The final deck successfully positioned Liberty Travel as a trusted partner for Ancestry, showcasing the potential for co-branded tours, customized genealogical trips, and expanded marketing opportunities. The design helped stakeholders visualize how the partnership could create meaningful customer experiences while driving business growth for both brands.
The final deck successfully positioned Liberty Travel as a trusted partner for Ancestry, showcasing the potential for co-branded tours, customized genealogical trips, and expanded marketing opportunities. The design helped stakeholders visualize how the partnership could create meaningful customer experiences while driving business growth for both brands.
