Working on the FAO Catalog, to this day, is one of my most important creations to date. Being asked to present concept ideas and present a refresh to one of the most notable brands is a tall request to fill, and I, along with an insanely talented copywriter, created a masterpiece in its own right. Every page is meticulous – every space, exquisitely thought out. The color contrast between the fore-and-backgrounds was deliberate to bring the focus on the products, while giving the space around it this fantasy-esque environment. The crimson type was hand-crafted to fit each space perfectly.
This is one of my finest pieces. I will forever cherish this book.
