Jessica Leuze - BRIDION®

Role: Art Director – BRIDION Brand (Merck)
As Art Director on the BRIDION team, I played a key role in shaping and maintaining a consistent, elevated brand presence across a wide range of digital and print touchpoints—all with a strong focus on user experience. From concept to execution, I ensured that every piece of creative not only aligned with brand guidelines but also delivered clear, intuitive, and engaging experiences for healthcare professionals (HCPs).

Projects spanned emails, animated banners, websites, print collateral, and interactive visual aids (IVAs) tailored specifically for iPad use in field rep engagements. These IVAs were designed with usability in mind—supporting reps in delivering effective, on-brand communications during in-person conversations with HCPs.

I collaborated closely with UX partners, external vendors, the full marketing team, and key stakeholders across Merck to bring each initiative to life—pushing the creative while honoring strategic and regulatory goals. My role required balancing brand integrity with innovation, ensuring that every execution not only looked polished but functioned seamlessly in the hands of its end users.

Project: BRIDION Interactive Visual Aid Refresh

This project focused on modernizing BRIDION’s interactive visual aid—an essential field tool used to educate healthcare professionals (HCPs). While adhering to updated brand guidelines, the creative direction prioritized a clean, refreshed visual approach to enhance clarity, engagement, and usability.

As UX-Designer, I worked closely with UX partners to ensure a user-centered execution that aligned with both brand strategy and the needs of the HCP audience. Through collaborative wireframing, usability reviews, and thoughtful design decisions, we elevated the experience to be more intuitive, accessible, and visually compelling. The result was a streamlined, on-brand digital asset that supports field teams in delivering clear, impactful education—ultimately strengthening engagement and message retention in clinical conversations.

Project: BRIDION Brochure Redesign – Trifold with Pull-Out Tab

This project involved reimagining a 4-page booklet as a more dynamic and interactive trifold brochure with an integrated pull-out tab. The design update aligned with BRIDION’s refreshed brand identity, while addressing field team feedback to create a more cohesive, story-driven communication tool for HCP interactions.

To ensure stakeholder alignment and approval prior to final design, a detailed mockup was developed to demonstrate the brochure’s functionality—including how the pull-out tab would work in context. This prototype played a key role in securing buy-in from both marketing and compliance teams before moving into production.

The final piece offered a modernized, user-friendly format that improved portability, emphasized key messaging, and enhanced in-person engagement—delivering both form and function in support of field team needs.

Mock-up of Trifold

Project: BRIDION Congress Booth Experience (2024)

As the lead creative, I directed the execution of the BRIDION booth, featured across multiple high-profile medical congresses during the 2024 conference season. The goal was to establish a cohesive, elevated brand presence that could engage attendees across a range of in-person environments.

The booth was supported by a suite of custom-designed materials—including table tents, an interactive monitor experience, and a branded informational trifold—each thoughtfully crafted to align with BRIDION’s visual identity while enhancing the attendee experience. Every touchpoint was designed with intention: to communicate key messaging clearly, foster engagement, and create a visually consistent and professional space, regardless of the venue. The result was a dynamic, on-brand exhibit that strengthened BRIDION’s visibility and impact across the healthcare landscape.