Project Summary: Residual Neuromuscular Block (rNMB) Awareness Campaign
Role: Senior Art Director
Client: Merck / BRIDION®
Deliverables: Website, Interactive Visual Aid (IVA), Banner Ads, Emails
Audience: Healthcare Providers (HCPs) & Potential Patients
Client: Merck / BRIDION®
Deliverables: Website, Interactive Visual Aid (IVA), Banner Ads, Emails
Audience: Healthcare Providers (HCPs) & Potential Patients
I led the creative development of an integrated awareness campaign focused on educating healthcare professionals and patients about the risks and realities of residual neuromuscular block (rNMB)—a postoperative complication often under recognized in clinical practice.
Working closely with UX partners, medical writers, and brand stakeholders, I helped translate complex clinical information into clear, visually engaging content across multiple touchpoints.
The result was a cohesive, multi-channel campaign that elevated awareness of rNMB and positioned BRIDION® as a key player in safer post-operative recovery.
Project: Responsive Website
This website was designed to inform and educate both HCPs and patients with accessible language, data visualization, and an intuitive user flow.
This website was designed to inform and educate both HCPs and patients with accessible language, data visualization, and an intuitive user flow.
Banners
Project: Static and Animated Banners
Designed a suite of digital banners to drive traffic to the campaign website, balancing brand consistency with attention-grabbing creative.
Common sizes: 728x90, 300x600, 300x250, 160x600
Animated Banner Example
Common sizes: 728x90, 300x600, 300x250, 160x600
Animated Banner Example
IVA
Project: rNMB Monitoring iPad
Created for iPad use in the field by medical reps, the IVA allowed for dynamic, personalized HCP conversations, incorporating animations, branching narratives, and visual storytelling.
Created for iPad use in the field by medical reps, the IVA allowed for dynamic, personalized HCP conversations, incorporating animations, branching narratives, and visual storytelling.
Emails
Project: Supporting Emails
Developed targeted email templates for HCPs, supporting awareness and engagement with BRIDION® as a solution to rNMB.
Developed targeted email templates for HCPs, supporting awareness and engagement with BRIDION® as a solution to rNMB.
