Project Summary: Canine Cooperative Brand & Digital Refresh
Over the past year, I led a comprehensive brand and digital update for Canine Cooperative. This included a full refresh of their brand identity, redesigning visual assets to better reflect their mission and connect with their target audience. In tandem, I updated their website—refining the sitemap for improved user experience and implementing key content updates to align with the new branding.
A major part of the project also involved developing and executing a more strategic approach to their social media presence. Through consistent content creation and community engagement, we successfully grew their Instagram following from 6,000 to 13,000 in under 12 months.
This project highlights my strengths in brand strategy, digital design, and audience growth through thoughtful content planning.
