Role: Art Director – BRIDION Brand (Merck)
As Art Director on the BRIDION team, I played a key role in shaping and maintaining a consistent, elevated brand presence across a wide range of digital and print touchpoints—all with a strong focus on user experience. From concept to execution, I ensured that every piece of creative not only aligned with brand guidelines but also delivered clear, intuitive, and engaging experiences for healthcare professionals (HCPs).
As Art Director on the BRIDION team, I played a key role in shaping and maintaining a consistent, elevated brand presence across a wide range of digital and print touchpoints—all with a strong focus on user experience. From concept to execution, I ensured that every piece of creative not only aligned with brand guidelines but also delivered clear, intuitive, and engaging experiences for healthcare professionals (HCPs).
Projects spanned emails, animated banners, websites, print collateral, and interactive visual aids (IVAs) tailored specifically for iPad use in field rep engagements. These IVAs were designed with usability in mind—supporting reps in delivering effective, on-brand communications during in-person conversations with HCPs.
I collaborated closely with UX partners, external vendors, the full marketing team, and key stakeholders across Merck to bring each initiative to life—pushing the creative while honoring strategic and regulatory goals. My role required balancing brand integrity with innovation, ensuring that every execution not only looked polished but functioned seamlessly in the hands of its end users.
Project: BRIDION Interactive Visual Aid Refresh
This project focused on modernizing BRIDION’s interactive visual aid—an essential field tool used to educate healthcare professionals (HCPs). While adhering to updated brand guidelines, the creative direction prioritized a clean, refreshed visual approach to enhance clarity, engagement, and usability.
This project focused on modernizing BRIDION’s interactive visual aid—an essential field tool used to educate healthcare professionals (HCPs). While adhering to updated brand guidelines, the creative direction prioritized a clean, refreshed visual approach to enhance clarity, engagement, and usability.
As UX-Designer, I worked closely with UX partners to ensure a user-centered execution that aligned with both brand strategy and the needs of the HCP audience. Through collaborative wireframing, usability reviews, and thoughtful design decisions, we elevated the experience to be more intuitive, accessible, and visually compelling. The result was a streamlined, on-brand digital asset that supports field teams in delivering clear, impactful education—ultimately strengthening engagement and message retention in clinical conversations.
