Project: Toys“R”Us Easter Campaign – “Be the Bunny” (2018)
As Art Director for the 2018 Easter campaign, I led the creative direction for a refreshed, parent-focused approach to one of the sweetest holidays of the year. Centered around the insight that parents and grandparents—not kids—are the primary Easter shoppers, we developed the “Toys Last Longer than Candy” campaign to reframe gifting traditions with sugar-free, joy-packed alternatives.
As Art Director for the 2018 Easter campaign, I led the creative direction for a refreshed, parent-focused approach to one of the sweetest holidays of the year. Centered around the insight that parents and grandparents—not kids—are the primary Easter shoppers, we developed the “Toys Last Longer than Candy” campaign to reframe gifting traditions with sugar-free, joy-packed alternatives.
Our goal was to inspire families to think beyond the candy aisle—highlighting toys tied to kids’ favorite characters, interests, and activities. The campaign came to life across multiple channels, including TV, online video, digital, print, and a variety of playful social content. With bright visuals, character-driven storytelling, and a unified creative message, we delivered a cheerful and cohesive campaign that made Easter shopping a lot more fun (and lasting).
Print Catalog
Animated Edits
For website, social platforms
For website, social platforms
Social Content
Facebook Cover Photo
Landing Page
