Easter Insight: While it's a treat-focused holiday, parents do the shopping with little influence from their kids. “Toys Last Longer than Candy” reminds parents that toys are sugar free, and much more fun! This campaign leverages social and video content to inspire and help parents (and grandparents, too) choose creative gifts based on kids' favorite characters, activities and interests, with support from TV, online video, digital and print.
Print Catalog
Animated Edits
For website, social platforms
For website, social platforms
Social Content
Facebook Cover Photo
Landing Page
