ASU | Social Content

As Art Director, building a social content plan for a university like Arizona State University (ASU) means striking a balance between information, inspiration, and engagement—while staying on brand, speaking to multiple audiences (prospective students, current students, parents, alumni, faculty), and showing off campus culture. Here is some of the work highlighted for the 2022 year provided monthly.

Evergreen Content Strategy: From Testing To Tried-And-True

For Instagram and Twitter, we optimized content that keeps our current students energized and participating with the brand, helping to increase retention and engagement. We will also be leveraging channel-specific insights to develop new creative executions designed to further our reach and promote followership.

Evergreen Content Strategy: Nurturing

For Facebook and LinkedIn, we focused on nurturing our prospective (incoming) student audience by tapping into known content drivers and best practices to help drive inquiries and foster/support the application process.

Weekly posts dedicated to celebrating Celebrating Hispanic & Latinx Heritage Month

Sample of Monthly student spotlights

Weekly posts dedicated to Self-Improvement Month

IG Story - Engagement

Answers from a IG Story question

Sample Holiday Post

Sample Engagement Post

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